When positioning your pages, Google looks at components outside of your site too. Here are some key ones:
- The number of linking domains. The quality of domains link building to you is one of the most significant factors.
- The number of linking pages. There may be a few connections links from a specific domain to your site; their number is a ranking positioning element as well. Be that as it may, it is still better to have a greater number of connections from individual domains.
- Domain Authority of the linking page. Not all pages are equivalent. Links to pages with higher area experts will be a greater factor than those on low authority domains. Along these lines, you should strive to build links from high domain expert sites.
- Link relevancy. Some of SEOs trust that links from pages identified with the theme of your page convey more important for web search engines.
- Expert of linking domains. The expert of a domain might be a ranking positioning component as well. Thus, a connection from a low specialist page on a high expert site will be worth more than from a lower domain authority one.
- Links from a landing page. So also, some SEOs trust that links from a landing page of a linking domain carry more quality than those on one of its pages.
- Do follow vs. nofollow links. Google formally expressed that they don't count nofollow joins (connect with rel=nofollow quality appended). Hence, the number of your do follow links should influence your rankings as well.
- Contextual links. It is said that connections inside the content of the page are worth more than links in a sidebar for example.
- Link anchor. Anchor text of a link used to be a solid positioning element. Today it tends to be used as a webspam pointer, contrarily affecting your rankings.
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